About Us
Meet the Founders
James and Daniela are the co-founders of DIY Knowledge — partners in dharma, business, and life.
James
Mathematics, physics, and finance shaped how I see the world — as interconnected systems waiting to be understood and optimized. For over two decades, I thrived in the corporate arena, building governance structures for Canada’s largest banks and advising multinational organizations on their most complex challenges.
Beneath the spreadsheets and boardrooms, I’ve always been drawn to a deeper question: what helps people thrive? That curiosity — spanning psychology, human dynamics, behavioural economics, and self-development — ultimately led me to co-found DIY Knowledge.
I believe that better thinking leads to better outcomes — and that learning should be practical, integrated, and empowering, not abstract or overwhelming. Through DIY Knowledge, I help translate deep ideas across health, wealth, relationships, and personal growth into frameworks that are clear, usable, and grounded in life.
Knowledge empowers choice, and choice shapes destiny. My approach brings a grounded, analytical lens to the platform, balancing curiosity with rigor and optimism with realism. The goal is simple: help people become more capable navigators of their own lives.
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Daniela
Since childhood, I’ve felt fascinated by the mystery and mechanics of being alive. I’ve always wanted to understand how life works — physically, psychologically, energetically — at the deepest, most intricate levels of consciousness as well as the largest macroscopic scale, and how we can apply that understanding to create a life that feels inspired, healthy, purposeful, and free.
My path has woven academics, science, natural medicine, spirituality, and deep human transformation. I completed an MSc in Biology, earned a degree in Holistic Nutrition, was mentored in Medical Herbalism, and received specialized certifications in biospiritual energetics. Over the past 13+ years, I’ve supported hundreds of clients in reshaping their health, relationships, careers, lifestyle, and overall sense of agency.
My work is grounded in a simple belief: when people understand themselves and how life works, they become powerful creators of their own experience.
DIY Knowledge is our way of making that power accessible — clear, practical, and genuinely transformative.
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