
About Us
Meet the Founders
James and Daniela are the co-founders of DIY Knowledge — partners in dharma, business, and life.
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James
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Mathematics, physics, and finance shaped how I see the world — as interconnected systems waiting to be understood and optimized. For over two decades, I thrived in the corporate arena, building governance structures for Canada’s largest banks and advising multinational organizations on their most complex challenges.
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Beneath the spreadsheets and boardrooms, I’ve always been drawn to a deeper question: what actually helps people thrive? That curiosity — spanning psychology, human dynamics, behavioural economics, and self-development — ultimately led me to co-found DIY Knowledge.
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I believe that better thinking leads to better outcomes — and that learning should be practical, integrated, and empowering, not abstract or overwhelming. Through DIY Knowledge, I help translate deep ideas across health, wealth, relationships, and personal growth into frameworks that are clear, usable, and grounded in real life.
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Knowledge empowers choice, and choice shapes destiny. My approach brings a grounded, analytical lens to the platform, balancing curiosity with rigor and optimism with realism. The goal is simple: help people become more capable navigators of their own lives.
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Daniela
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Since childhood, I’ve felt fascinated by the mystery and mechanics of being alive. I’ve always wanted to understand how life works — physically, psychologically, energetically — at the deepest, most intricate levels of consciousness as well as the largest macroscopic scale, and how we can apply that understanding to create a life that feels inspired, healthy, purposeful, and free.
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My path has woven academics, science, natural medicine, spirituality, and deep human transformation. I completed an MSc in Biology, earned a degree in Holistic Nutrition, was mentored in Medical Herbalism, and received specialized certifications in biospiritual energetics. Over the past 13+ years, I’ve supported hundreds of clients in reshaping their health, relationships, careers, lifestyle, and overall sense of agency.
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My work is grounded in a simple belief: when people understand themselves and how life works, they become powerful creators of their own experience.
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DIY Knowledge is our way of making that power accessible — clear, practical, and genuinely transformative.
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